Studio Butch designed Les Schwab’s Fields to Fairs experience at the Deschutes County Fair—pairing the Blue Ribbon Club for 4-H and FFA families with an all-access community activation.
Studio Butch designed Matchday Club, a five-part soccer watch-party and loyalty experience for Atmos Rewards and Alaska Airlines members, hosted by HOMETEAM in Seattle’s Pioneer Square.
Bi-coastal Pride activations for Away and Willie Norris’s My Baggage collection, bringing queer storytelling, self-expression, and playful retail moments to Brooklyn and West Hollywood.
Studio Butch designed Glow & Go for Away x Fenty Beauty—an immersive Domino Park activation featuring a 22-foot suitcase, two moving tunnels, and a beauty routine built in motion.
Studio Butch partnered with Thesis to create an oversized rocket-shaped savings bank, inspired by a piggy bank and filled with branded coins at the Oregon Zoo.
As part of Away’s “Get Away With More” holiday campaign, we partnered with the brand and visual artist Gab Bois to bring a larger-than-life interpretation of the iconic Away suitcase to the streets of SoHo. The eight-foot installation translated the familiar carry-on into an unexpected public spectacle—turning an everyday travel object into a moment of curiosity, humor, and discovery.
Winter Workshop transformed Away’s Williamsburg store into a hands-on holiday studio. Guests customized wheels, handles, embroidery, and hand-painted hard cases while sipping hot cocoa and sending “Get Away with Me” postcards. A VR experience layered in play, letting visitors explore colorways, join the queue, and gamify their next trip.
Years after designing LeSportsac’s global fixture system and their Soho flagship, we returned to refresh the space with a new layer of color, movement, and adaptability. The update drew directly from our design work for the brand’s pop-ups, window activations, and showroom—bringing the experimental energy of those temporary environments into the permanence of the flagship.
To celebrate the launch of Away’s Aluminum Edge collection, we developed Concierge Café—a multi-city pop-up inspired by the golden age of travel. Drawing from the romance of vintage hotels, first-class lounges, and mid-century hospitality rituals, the experience reframed retail as destination, inviting guests to step into a slower, more cinematic era of travel.
