LINCOLN MOTORS: SERENA WILLIAMS X ART BASEL

 

BOTTLING ALLURE WITH LINCOLN MOTORS + SERENA WILLIAMS

BRAND ACTIVATION | EXPERIENTIAL POP-UP | ART INSTALLATION

 

At Art Basel in Miami, Lincoln Motors unveiled its Star EV concept car with a special focus on the cars incredible olfactory feature which allow drivers to select personalized scent profile as a part of their driving experience.

 
 

Serena Williams poses with a bottle of Sanctuary by Serena, the faux perfume created for the Art Basel launch and based off one of the Lincoln Star’s interior scent profiles.

A brand ambassador chats with passers by about Lincoln’s Star EV concept during the weekend-long activation on Miami’s bustling Collins Ave during Art Basal.

 
 

Nine hand-blown bottles were designed and crafted for the activation to hold the perfume—created from one of the scent profiles available in Lincoln’s new Star EV. Serena Williams signed each bottle, and they were auctioned online for charity following the launch.

PROJECT AT-A-GLANCE

CLIENT: Lincoln Motors

TYPE: Brand Activation

LOCATION: Miami, FL

ACTUALIZATION: A weekend-long installation and brand activation in Miami Beach during Art Basel.

PARTNERS: Hudson Rouge / Vitreluxe

OUR ROLE:

  • Consumer Experience + Journey

  • Space Design + Concepts

  • Conceptual Sketches + 3D Renderings

  • Brand Moments + Art Installations

  • Materials Palettes + Design Direction

  • Production Management

  • Installation Oversight

 

PROJECT GALLERY

 
 
 

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