VITAMIN WATER: MERCURY RETROGRADE ACTIVATION

 

CREATING A MERCURY RETROGRADE SHELTER WITH VITAMIN WATER.

BRAND ACTIVATION | EXPERIENCE POP-UP | CONSUMER JOURNEY

 
 
 

In The Shine Room, RuPaul’s Drag Race contestant, Britta Filter, helped attendees express their inner selves with a “glow up.”

Musician and actress, Halle Bailey, has a photo moment outside of The Shelter, which was constructed to resemble and inflatable cloud.

 
 

In The Gutsy Room photo moment, Halle Bailey shares her customized inner confession which was projected onto the background.

AT-A-GLANCE

CLIENT: Vitamin Water

TYPE: Brand Activation + Experience Pop-Up

LOCATION: New York, NY

ACTUALIZATION: One day pop-up with workshops, speakers, performers, and brand experiences

PARTNERS: Wieden+Kennedy

OUR ROLE:

  • Consumer Experience + Journey

  • Zoning 

  • Graphic Design

  • Brand Activations + Pop-ups

  • Space Design + Concepts

  • Brand Moments + Art Installations

  • Materials Palettes + Design Direction

  • Floor Plans + Elevations

  • Conceptual Sketches

 

PROJECT GALLERY

 
 
 

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