GYMSHARK: WHITNEY COLLAB LAUNCH

 

CELEBRATING BALANCE THROUGH AN IMMERSIVE FITNESS LAUNCH

BRAND ACTIVATION | EXPERIENCE POP-UP | CONSUMER JOURNEY

 
 
 

The layered arched entryway utilized a soft, whimsical color palette to set the tone as our attendees arrived.

The perfect photo moment - whether consumers wanted to take a photo with a friend on the staircase in front of the laser-cut plant wall, or a selfie in front of the organic mirror lined with positive affirmations.

 

Whitney takes advantage of our dreamy arched entryway for the perfect photo op.

PROJECT AT-A-GLANCE

CLIENT: Gymshark + Whitney Simmons

TYPE: Brand Activation + Experience Pop-Up

LOCATION: Los Angeles, CA

ACTUALIZATION: Weekend pop-up with workshops, speakers, retail, and brand experience.

PARTNERS: Stoelt Productions

OUR ROLE:

  • Consumer Experience + Journey

  • Zoning

  • Graphic Design

  • Brand Activation + Pop-Ups

  • Space Design + Concepts

  • Brand Moments + Art Installations

  • Materials Palettes + Design Direction

  • Floor Plans + Elevations

  • Conceptual Sketches

  • Custom FF+E Design

 

PROJECT GALLERY

 
 
 

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