NÜTRL: SELTZER GRAD PARTY
AN UPGRADED “BACKYARD” GRAD PARTY AT THE ICONIC VESSEL
BRAND ACTIVATION | CONSUMER EXPERIENCE | EVENT MANAGEMENT
AT-A-GLANCE
CLIENT: NUTRL / Anheuser-Busch
TYPE: Brand Activation
LOCATION: Hudson Yards, New York City
ACTUALIZATION: Afternoon “backyard” party at the base of the Vessel.
PARTNERS: Wieden+Kennedy
OUR ROLE:
Consumer Experience + Journey
Zoning + Merchandising
Graphic Design
Brand Activations + Pop-ups
Space Design + Concepts
Brand Moments + Art Installations
Materials Palettes + Design Direction
Floor Plans + Elevations
Conceptual Sketches + 3D Renderings
Custom FF+E Design
Production Management
Installation Oversight
PROJECT GALLERY
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