LESPORTSAC: SOHO REFRESH
POP-UP ENERGY, PERMANENT ADDRESS
RETAIL DESIGN | CREATIVE DIRECTION | BRAND ACTIVATION
Years after designing LeSportsac’s global fixture system and their Soho flagship, we returned to refresh the space with a new layer of color, movement, and adaptability. The update drew directly from our design work for the brand’s pop-ups, window activations, and showroom—bringing the experimental energy of those temporary environments into the permanence of the flagship.
Pop-up thinking, brought into a permanent space.
Our design introduced bold new fixtures that punctuate the store with vibrant color and graphic form, creating dynamic moments for product storytelling throughout the space. Rather than reinventing the flagship, the approach layered fresh interventions into the existing architecture—re-energizing the environment while maintaining the foundation of our original design.
The fixtures translate LeSportsac’s playful identity into sculptural merchandising elements, giving the store new visual rhythm while allowing flexibility for evolving collections and collaborations. Drawing on ideas first explored in our temporary installations for the brand, the system brings a sense of discovery and movement to the everyday retail experience.
By channeling the spontaneity and bold visual language of our pop-ups and windows, the refresh introduces a new cadence to the store—moments that catch the eye, guide movement, and spotlight product in unexpected ways.
The result is a flagship that feels both familiar and newly energized. Building on our original design, the space continues to evolve with the brand—proving that even established retail environments can adapt, refresh, and surprise.
Temporary ideas, designed to live permanently
AT-A-GLANCE
CLIENT: LeSportsac
TYPE: Retail Design + Brand Experience
LOCATION: SOHO, NYC
ACTUALIZATION: Flagship retail design, with custom fixtures and merchandising strategy.
PHOTOGRAPHY: Mo Daud
PARTNERS: BRDG
OUR ROLE:
Consumer Experience + Journey
Zoning
Graphic Design
Brand Activation + Pop-Ups
Space Design + Concepts
Brand Moments + Art Installations
Materials Palettes + Design Direction
Floor Plans + Elevations
Conceptual Sketches
Custom FF+E Design
PROJECT GALLERY
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