ATHLETA: NYC MOVE ACTIVATIONS
INSPIRING THE “POWER OF SHE” THROUGH MOVEMENT-BASED NYC ACTIVATIONS
BRAND ACTIVATION | CONSUMER EXPERIENCE
Athleta empowers women to build strength, confidence, and wellbeing through movement. They value empowerment, sustainability, and inclusivity and create products that are anchored in performance and innovation while maintaining a beautiful feminine design.
When Athleta wanted to launched their new experiential fitness series, Move with Athleta, the hired us to help make a splash at a multi-location launch activation in NYC. As a part of the programming, we transformed a warehouse space into an immersive bodega and workout space. On the Highline, we created a set of kiosks including a branded coffee and water stand, and interactive installation made from mirrors that invited guests and passers-by to write affirmations, and pass on kind words to one another.
AT-A-GLANCE
CLIENT: Athleta
TYPE: Brand Activation + Retail Pop-up
LOCATION: New York City
ACTUALIZATION: 1 day brand activation in NYC
PARTNERS: The Experiential Agency
OUR ROLE:
Storytelling + Messaging
Strategic Planning
Zoning + Merchandising
Graphic Design
Brand Activations + Pop-ups
Brand Moments + Art Installations
Materials Palettes + Design Direction
Floor Plans + Elevations
Conceptual Sketches + 3D Renderings
Fabrication Oversight
Installation Oversight
PROJECT GALLERY
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