Winter Workshop transformed Away’s Williamsburg store into a hands-on holiday studio. Guests customized wheels, handles, embroidery, and hand-painted hard cases while sipping hot cocoa and sending “Get Away with Me” postcards. A VR experience layered in play, letting visitors explore colorways, join the queue, and gamify their next trip.

Years after designing LeSportsac’s global fixture system and their Soho flagship, we returned to refresh the space with a new layer of color, movement, and adaptability. The update drew directly from our design work for the brand’s pop-ups, window activations, and showroom—bringing the experimental energy of those temporary environments into the permanence of the flagship.

To celebrate the launch of Away’s Aluminum Edge collection, we developed Concierge Café—a multi-city pop-up inspired by the golden age of travel. Drawing from the romance of vintage hotels, first-class lounges, and mid-century hospitality rituals, the experience reframed retail as destination, inviting guests to step into a slower, more cinematic era of travel.