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ATHLETA: NYC MOVE ACTIVATIONS

INSPIRING THE “POWER OF SHE” THROUGH MOVEMENT-BASED NYC ACTIVATIONS

BRAND ACTIVATION | CONSUMER EXPERIENCE

Athleta empowers women to build strength, confidence, and wellbeing through movement. They value empowerment, sustainability, and inclusivity and create products that are anchored in performance and innovation while maintaining a beautiful feminine design.

When Athleta wanted to launched their new experiential fitness series, Move with Athleta, the hired us to help make a splash at a multi-location launch activation in NYC. As a part of the programming, we transformed a warehouse space into an immersive bodega and workout space. On the Highline, we created a set of kiosks including a branded coffee and water stand, and interactive installation made from mirrors that invited guests and passers-by to write affirmations, and pass on kind words to one another.

AT-A-GLANCE

CLIENT: Athleta

TYPE: Brand Activation + Retail Pop-up

LOCATION: New York City

ACTUALIZATION: 1 day brand activation in NYC

PARTNERS: The Experiential Agency

OUR ROLE:

  • Storytelling + Messaging

  • Strategic Planning

  • Zoning + Merchandising

  • Graphic Design

  • Brand Activations + Pop-ups

  • Brand Moments + Art Installations

  • Materials Palettes + Design Direction

  • Floor Plans + Elevations

  • Conceptual Sketches + 3D Renderings

  • Fabrication Oversight

  • Installation Oversight

PROJECT GALLERY


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We’ve helped dozens of brands—large and small—build measurable customer affinity through experiences, spaces and content. Let’s connect and talk about creating the solutions you’re looking for.

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